Diploma in Search Engine Optimization (SEO) | IDMCE - Institute of Digital Marketing, Shamli

About Course

About the SEO Course

The Diploma in Search Engine Optimization is a practical, industry-oriented training program designed to help students understand how search engines work and how websites can achieve better visibility in organic search results.

This course covers complete SEO training, including keyword research, competitor analysis, On-Page SEO, Technical SEO, Content SEO, Off-Page SEO, Local SEO, E-commerce SEO, WordPress SEO and performance reporting.

Students will work with professional SEO tools and learn how to identify website issues, build effective SEO strategies, optimize content and measure organic performance.

Practical Training

The course includes hands-on assignments, website audits, keyword research exercises, content optimization, Google Search Console setup, Google Analytics reporting, Local SEO activities and a final live SEO project.

Career Opportunities

After completing the course, students can explore career opportunities such as:

SEO Executive
Junior SEO Analyst
Local SEO Executive
Link-Building Executive
WordPress SEO Specialist
SEO Content Executive
Digital Marketing Executive
SEO Freelancer

Understand how search engines crawl, index and rank websites
Perform professional keyword research and search intent analysis
Analyze competitors, keywords, content and backlink strategies
Optimize titles, meta descriptions, headings, URLs and images
Identify and fix common Technical SEO problems
Create search-optimized and user-focused content
Develop safe Off-Page SEO and link-building strategies
Optimize Google Business Profile for Local SEO
Implement SEO strategies for e-commerce websites
Configure Yoast SEO and other WordPress SEO settings
Use Google Search Console and Google Analytics 4
Create professional SEO performance reports
Use AI tools for keyword research, content and SEO analysis
Conduct a complete website SEO audit
Work on practical assignments and a live SEO project

Course Content

Introduction to SEO
Understand the fundamentals of Search Engine Optimization and how search engines discover, index and rank web pages.

What is Search Engine Optimization?
Importance and Benefits of SEO
How Search Engines Work
Crawling, Indexing and Ranking
Types of SEO
Organic Results vs Paid Results
Understanding SERPs
White Hat, Black Hat and Grey Hat SEO

Module 2: Keyword Research & Competitor Analysis
Learn how to discover valuable keywords, understand search intent and analyze competing websites.

Introduction to Keywords
Seed, Short-Tail and Long-Tail Keywords
Informational, Commercial and Transactional Keywords
Understanding Search Intent
Keyword Research with Google Keyword Planner
Using Google Trends for Keyword Analysis
Keyword Difficulty and Search Volume
Competitor Keyword Analysis
Competitor Content Analysis
Competitor Backlink Analysis
Keyword Mapping
Creating a Keyword Research Report
Practical Assignment

Module 3: On-Page SEO
Learn how to optimize individual website pages for search engines and users.

On-Page SEO Fundamentals
SEO-Friendly URL Structure
Title Tag Optimization
Meta Description Optimization
H1-H6 Heading Structure
Primary and Secondary Keyword Placement
Image Optimization and Alt Text
Internal Linking
External Linking
Anchor Text Optimization
Featured Snippets Optimization
On-Page SEO Audit
Practical Assignment:

Module 4: Technical SEO
Learn how to identify and fix technical issues that affect crawling, indexing, performance and website rankings.

Introduction to Technical SEO
Website Crawling and Indexing
XML Sitemap Setup
Robots.txt Configuration
Canonical Tags
HTTP Status Codes
301 and 302 Redirects
Broken Links and 404 Errors
Mobile-Friendly SEO
Website Speed Optimization
Core Web Vitals
HTTPS and Website Security
Structured Data and Schema Markup
Duplicate Content Issues
Technical Audit with Screaming Frog
PageSpeed Insights Audit

Module 5: Content SEO
Learn how to plan, create and optimize valuable content according to keywords, user intent and search-engine guidelines.

Introduction to SEO Content
Understanding Audience and Search Intent
Content Topic Research
Creating an SEO Content Brief
SEO-Friendly Blog Structure
Keyword Placement and Semantic Keywords
Content Readability
Content Quality and E-E-A-T
Duplicate and Thin Content
Content Updating and Optimization
Topic Clusters and Pillar Pages
AI-Assisted Content Optimization

Module 6: Off-Page SEO & Link Building
Understand website authority, backlinks and ethical link-building methods.

Introduction to Off-Page SEO
Understanding Backlinks
Domain Authority and Page Authority
DoFollow and NoFollow Links
Quality Backlinks vs Spam Links
Competitor Backlink Analysis
Guest Posting
Business Listings and Citations
Profile and Social Links
Broken Link Building
Linkable Assets and Outreach
Identifying Toxic Backlinks
Anchor Text Distribution
Creating a Link-Building Report

Module 7: Local SEO
Learn how to improve the visibility of local businesses in Google Search and Google Maps.

Introduction to Local SEO
Google Business Profile Setup
Business Name, Address and Phone Consistency
Primary and Secondary Categories
Service Areas and Business Information
Google Business Profile Optimization
Local Keyword Research
Local Landing Pages
Local Citations
Google Reviews Strategy
Google Business Profile Posts
Local Business Schema
Local Competitor Analysis
Local SEO Reporting

Module 8: E-commerce SEO
Learn how to optimize e-commerce websites, product pages, categories and shopping-related content.

Introduction to E-commerce SEO
E-commerce Keyword Research
Website Category Structure
Product Page Optimization
Category Page Optimization
Product Titles and Descriptions
Product Image Optimization
Product and Review Schema
Internal Linking for E-commerce
Filters and Faceted Navigation
Duplicate Product Content
Out-of-Stock Product SEO
E-commerce Technical Audit
E-commerce SEO Reporting

Module 9: WordPress SEO
Learn how to configure and optimize WordPress websites for improved search visibility and performance.

Introduction to WordPress SEO
WordPress Permalink Settings
Installing and Configuring Yoast SEO
SEO Titles and Meta Descriptions
XML Sitemap Configuration
Indexing and Noindex Settings
Categories and Tags Optimization
Image SEO in WordPress
Internal Linking
WordPress Speed Optimization
Plugin and Theme SEO Considerations
WordPress Security and SEO
WordPress SEO Audit

Module 10: SEO Analytics & Reporting
Learn how to track organic traffic, keyword performance, indexing, conversions and SEO results.

Introduction to SEO Measurement
Google Search Console Setup
Sitemap Submission
URL Inspection and Indexing
Search Performance Report
Coverage and Indexing Issues
Google Analytics 4 Setup
Organic Traffic Analysis
Landing Page Performance
Conversion and Event Tracking Basics
Keyword Ranking Tracking
Creating Monthly SEO Reports
Presenting SEO Results to Clients

Module 11: AI Tools for SEO
Learn how to use AI responsibly for SEO research, planning, optimization and reporting.

Introduction to AI in SEO
ChatGPT for Keyword Ideas
Search Intent Classification with AI
Creating SEO Content Briefs
Title and Meta Description Generation
Content Gap Analysis
Content Gap Analysis
Schema Markup Assistance
SEO Audit Assistance
AI for Reporting and Data Summaries
AI Content Quality and Fact Checking
Avoiding Duplicate and Low-Quality AI Content
Building Reusable SEO Prompts

Module 12: Live Projects & Practical Training
Apply the complete SEO process to a live website and prepare a professional SEO project report.

Select a Live Website
Conduct a Complete Website SEO Audit
Conduct a Complete Website SEO Audit
Analyze Competitors
Prepare Keyword Mapping
Optimize Important Website Pages
Fix Technical SEO Issues
Create an SEO Content Plan
Prepare a Local SEO Strategy
Build a Safe Link-Building Plan
Configure Search Console and Analytics
Create a Final SEO Performance Report
Present the Final SEO Project

Module 10: Tools Covered
ChatGPT Google Analytics 4 Ahrefs WordPress Yoast SEO Google Business Profile Google Search Console PageSpeed Insights Screaming Frog SEO Spider Google Keyword Planner Google Trends SEMrush

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About Course

About the SEO Course

Practical Training

Career Opportunities

What Will You Learn?

Course Content

Introduction to SEO Understand the fundamentals of Search Engine Optimization and how search engines discover, index and rank web pages.

What is Search Engine Optimization?

Importance and Benefits of SEO

How Search Engines Work

Crawling, Indexing and Ranking

Types of SEO

Organic Results vs Paid Results

Understanding SERPs

White Hat, Black Hat and Grey Hat SEO

Module 2: Keyword Research & Competitor Analysis Learn how to discover valuable keywords, understand search intent and analyze competing websites.

Introduction to Keywords

Seed, Short-Tail and Long-Tail Keywords

Informational, Commercial and Transactional Keywords

Understanding Search Intent

Keyword Research with Google Keyword Planner

Using Google Trends for Keyword Analysis

Keyword Difficulty and Search Volume

Competitor Keyword Analysis

Competitor Content Analysis

Competitor Backlink Analysis

Keyword Mapping

Creating a Keyword Research Report

Practical Assignment

Module 3: On-Page SEO Learn how to optimize individual website pages for search engines and users.

On-Page SEO Fundamentals

SEO-Friendly URL Structure

Title Tag Optimization

Meta Description Optimization

H1-H6 Heading Structure

Primary and Secondary Keyword Placement

Image Optimization and Alt Text

Internal Linking

External Linking

Anchor Text Optimization

Featured Snippets Optimization

On-Page SEO Audit

Practical Assignment:

Module 4: Technical SEO Learn how to identify and fix technical issues that affect crawling, indexing, performance and website rankings.

Introduction to Technical SEO

Website Crawling and Indexing

XML Sitemap Setup

Robots.txt Configuration

Canonical Tags

HTTP Status Codes

301 and 302 Redirects

Broken Links and 404 Errors

Mobile-Friendly SEO

Website Speed Optimization

Core Web Vitals

HTTPS and Website Security

Structured Data and Schema Markup

Duplicate Content Issues

Technical Audit with Screaming Frog

PageSpeed Insights Audit

Module 5: Content SEO Learn how to plan, create and optimize valuable content according to keywords, user intent and search-engine guidelines.

Introduction to SEO Content

Understanding Audience and Search Intent

Content Topic Research

Creating an SEO Content Brief

SEO-Friendly Blog Structure

Keyword Placement and Semantic Keywords

Content Readability

Content Quality and E-E-A-T

Duplicate and Thin Content

Content Updating and Optimization

Topic Clusters and Pillar Pages

AI-Assisted Content Optimization

Module 6: Off-Page SEO & Link Building Understand website authority, backlinks and ethical link-building methods.

Introduction to Off-Page SEO

Understanding Backlinks

Domain Authority and Page Authority

DoFollow and NoFollow Links

Quality Backlinks vs Spam Links