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Digital Marketing Course

Learn Digital Marketing with AI and develop job-ready skills in SEO, Google Ads, Meta Ads, Social Media Marketing, Content Marketing, Analytics, Lead Generation and Marketing Automation.

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Digital Marketing Course at IDMCE

Digital marketing has become an essential part of modern business. Companies of every size use search engines, websites, social media, content and online advertising to reach potential customers.

The Digital Marketing Course at IDMCE is designed to provide practical knowledge of the major digital marketing channels and tools used by businesses and marketing professionals.

Students learn how to plan campaigns, improve website visibility, generate leads, create digital content, run advertising campaigns and measure marketing performance.

The updated curriculum also introduces Artificial Intelligence and Generative AI to help learners understand modern AI-assisted marketing workflows.

What You Will Learn

SEO – Search Engine Optimization

Keyword Research
Search Intent
On-Page SEO
Technical SEO
Off-Page SEO
Local SEO
Google Business Profile
SEO Audits
Google Search Console

Google Ads & PPC

Google Ads Fundamentals
Search Campaigns
Keyword Research
Ad Copywriting
Match Types
Negative Keywords
Bidding Strategies
Conversion Tracking
Remarketing

Meta Ads

Meta Ads Manager
Campaign Objectives
Audience Research
Custom Audiences
Lookalike Audiences
Lead Generation
Retargeting
Meta Pixel
Creative Testing

Social Media Marketing

Facebook Marketing
Instagram Marketing
LinkedIn Marketing
YouTube Marketing
Social Media Strategy
Content Calendar
Reels & Short Videos
Influencer Marketing
Social Media Analytics

Content Marketing

Content Strategy
Content Planning
Blog Writing
SEO Content
Website Content
Social Media Content
Ad Copywriting
Content Calendar
Content Repurposing

Website & Landing Pages

Website Fundamentals
WordPress Introduction
Landing Pages
Conversion-Focused Design
Website Content
Mobile Optimization
Lead Capture Forms
Basic CRO
Website Analytics

AI for Digital Marketing

Artificial Intelligence is transforming the way marketers research, create, analyze and automate marketing activities.

Generative AI Fundamentals
ChatGPT, Gemini & Claude
Prompt Engineering
AI for Keyword Research
AI for Content Planning
AI-Assisted SEO
AI Ad Copywriting
AI Social Media Content
AI Creative Ideas
AI Data Analysis
AI Marketing Automation
AI-Assisted Customer Research

AI SEO, AEO & GEO

Search is evolving beyond traditional search engine results. Students are introduced to emerging optimization concepts for AI-driven and conversational search.

AI Search

Understand how AI-powered search experiences are changing online discovery.

AEO

Learn the fundamentals of Answer Engine Optimization and structured answers.

GEO

Understand Generative Engine Optimization and AI search visibility.

Digital Marketing Course Curriculum

Module	Topics Covered
Digital Marketing Fundamentals	Digital ecosystem, customer journey, marketing funnel, audience research, strategy and KPIs.
AI for Marketing	Generative AI, prompting, research, content creation, analytics and automation.
SEO	Keyword research, on-page SEO, technical SEO, off-page SEO, local SEO and SEO audits.
AI SEO	AEO, GEO, AI search, entity optimization and conversational search.
Google Ads	Search, Display, YouTube, Performance Max, keywords, bidding and remarketing.
Meta Ads	Facebook and Instagram advertising, targeting, lead generation and optimization.
Social Media Marketing	Facebook, Instagram, LinkedIn, YouTube, content strategy and analytics.
Content Marketing	Blogs, website content, social content, copywriting and content planning.
Website Marketing	WordPress, landing pages, website optimization and conversion fundamentals.
Email Marketing	Email campaigns, newsletters, lead nurturing and automation.
Lead Generation	Funnels, landing pages, lead forms, lead qualification and remarketing.
Analytics	GA4, Google Search Console, Google Tag Manager and reporting.
Marketing Automation	CRM, workflows, customer journeys, automation and AI-assisted marketing.
Freelancing & Career	Portfolio development, client acquisition, freelancing and interview preparation.
Practical Projects	SEO, Google Ads, Meta Ads, social media, content and analytics projects.

Tools & Platforms Covered

SEO & Research

Google Search Console, Google Trends, Semrush, Ahrefs and SEO audit tools.

Advertising

Google Ads, Meta Ads Manager and YouTube Ads.

Analytics

Google Analytics 4, Google Tag Manager and Looker Studio.

AI Tools

ChatGPT, Gemini, Claude and AI-powered marketing tools.

Creative Tools

Canva and modern AI creative tools for marketing content.

Website & Marketing

WordPress, CRM, email marketing, WhatsApp marketing and automation platforms.

Practical Digital Marketing Projects

Practical learning is an important part of the IDMCE Digital Marketing Course.

SEO Project

Conduct keyword research and develop an SEO strategy for a business website.

Google Ads Project

Plan a search advertising campaign including keywords, ad copy, targeting and conversion tracking.

Meta Ads Project

Create a Facebook and Instagram lead-generation campaign with audience and creative planning.

Social Media Project

Develop a social media strategy and 30-day content calendar.

Content Marketing Project

Create SEO blogs, website content, social media posts and promotional content.

Analytics Project

Analyze website and campaign performance using analytics and reporting tools.

Final Digital Marketing Project

Students develop a complete digital marketing strategy for a real or simulated business.

Market Research
Competitor Analysis
Target Audience
Website Strategy
SEO Strategy
Content Marketing
Social Media
Google Ads
Meta Ads
Lead Generation
Email Marketing
Analytics
AI Marketing
Marketing Automation

Who Can Join Digital Marketing Course?

Students

Freshers

Job Seekers

Working Professionals

Entrepreneurs

Business Owners

Freelancers

Sales & Marketing Professionals

Social Media Managers

No prior digital marketing experience is required for beginners.

Career Opportunities

Digital marketing skills can open career opportunities across agencies, businesses, e-commerce companies, startups and freelance projects.

Digital Marketing Executive

SEO Executive

SEO Analyst

PPC Executive

Google Ads Specialist

Social Media Manager

Content Marketing Executive

Performance Marketing Executive

Lead Generation Specialist

Digital Marketing Analyst

Email Marketing Executive

Digital Marketing Freelancer

Digital Marketing Training for Business Owners

Business owners can also learn digital marketing to understand how online marketing can support business growth and lead generation.

Build an online presence
Generate leads
Promote products and services
Run Google Ads
Run Meta Ads
Improve website visibility
Use social media effectively
Understand marketing reports
Track campaign performance
Use AI to improve marketing productivity

Why Choose IDMCE?

Practical Training

Learn through practical assignments, campaign planning and real-world marketing scenarios.

AI-Integrated Curriculum

Learn how AI can support SEO, content, advertising, research and automation.

Project-Based Learning

Apply your knowledge through structured digital marketing projects.

Career-Oriented Learning

Develop skills relevant to digital marketing jobs, freelancing and business growth.

Experienced Trainers

Learn digital marketing concepts with practical industry-oriented guidance.

Flexible Training Modes

Classroom, Online, Corporate and Campus Training options are available.

Job & Career Assistance

IDMCE provides career-oriented support to help students prepare for digital marketing opportunities.

Resume Development
Portfolio Development
Interview Preparation
Career Guidance
Job Preparation
Freelancing Guidance
LinkedIn Profile Optimization

Course Highlights

Digital Marketing Course Details

Course Name:
Digital Marketing Course

Level:
Beginner to Advanced

Duration:
3–6 Months

Training Mode:
Classroom & Online

Practical Training:
Yes

Projects:
Practical & Live Projects

AI Training:
Included

Certification:
IDMCE Certificate

Frequently Asked Questions

What is a Digital Marketing Course?

A Digital Marketing Course teaches the strategies, tools and techniques businesses use to promote products and services through search engines, social media, websites, online advertising, content and other digital channels.

Is this course suitable for beginners?

Yes. The course starts with digital marketing fundamentals and gradually progresses to advanced concepts and practical projects.

Is AI included in the Digital Marketing Course?

Yes. AI is integrated across SEO, content, advertising, research, analytics and marketing automation.

Will I learn Google Ads and Meta Ads?

Yes. The curriculum includes Google Ads and Meta Ads, including campaign structure, targeting, creatives, conversion tracking and optimization.

Will I learn SEO?

Yes. Students learn keyword research, on-page SEO, technical SEO, off-page SEO, local SEO, SEO audits and Google Search Console.

Can I start freelancing after the course?

The course provides practical skills and portfolio projects that can help learners explore freelancing opportunities.

Can business owners join this course?

Yes. Business owners can learn digital marketing to understand and manage their online marketing activities more effectively.

Start Your Digital Marketing Journey

Build practical skills in SEO, Google Ads, Meta Ads, Social Media, Content Marketing, Analytics and AI.

Learn Digital Marketing. Master AI. Build Your Career.

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