Institute of Digital Marketing, Shamli

SEO Training Classes in Shamli

SEO Training Classes in Shamli On-Page & Off-Page SEO Training

SEO Training Classes in Shamli with digital research and learning tools

SEO Course in Shamli

Learn Search Engine Optimization with AI and develop job-ready skills in Keyword Research, On-Page SEO, Technical SEO, Off-Page SEO, Local SEO, SEO Audits and AI-powered SEO (AEO & GEO).

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SEO Course at IDMCE, Shamli

Search Engine Optimization (SEO) has become one of the most important skills in digital marketing. Every business that wants to be found on Google - whether a local shop in Shamli or a national e-commerce brand - depends on SEO to appear in search results.

The SEO Course at IDMCE is designed to provide practical, hands-on knowledge of how search engines actually work, and how to improve a website's visibility, traffic and rankings step by step.

Students learn how to research keywords, optimize website pages, fix technical issues, build authority through off-page SEO, rank for local searches, and measure results using real tools like Google Search Console and Google Analytics.

The updated curriculum also introduces AI-powered SEO, AEO and GEO - how to optimize content so it gets found and quoted by AI search tools like Google AI Overviews, ChatGPT, Gemini and Perplexity.

What You Will Learn

Keyword Research

  • Finding the right keywords
  • Search intent analysis
  • Keyword difficulty & volume
  • Long-tail keywords
  • Competitor keyword research
  • Google Keyword Planner
  • Local keyword research

On-Page SEO

  • Title Tags & Meta Descriptions
  • Heading Structure (H1-H6)
  • URL Optimization
  • Internal Linking
  • Content Optimization
  • Image SEO & Alt Text
  • Schema Markup

Technical SEO

  • Site Speed & Core Web Vitals
  • Mobile Optimization
  • XML Sitemaps
  • Robots.txt
  • Canonical Tags
  • Crawling & Indexing
  • Structured Data

Off-Page SEO

  • Backlink Building
  • Guest Posting
  • Directory Submissions
  • Social Signals
  • Brand Mentions
  • Link Quality Analysis
  • Outreach Strategies

Local SEO

  • Google Business Profile
  • NAP Consistency
  • Local Citations
  • Google Maps Ranking
  • Review Management
  • Local Keyword Targeting
  • "Near Me" Optimization

SEO Tools & Analytics

  • Google Search Console
  • Google Analytics 4
  • Semrush & Ahrefs
  • SEO Audits
  • Rank Tracking
  • Screaming Frog
  • Reporting & Dashboards

AI for SEO

Artificial Intelligence is transforming the way SEO professionals research, create, optimize and track search performance.

  • Generative AI Fundamentals
  • ChatGPT, Gemini & Claude for SEO
  • Prompt Engineering for SEO
  • AI for Keyword Research
  • AI for Content Optimization
  • AI-Assisted Technical SEO Audits
  • AI for Meta Title & Description Writing
  • AI for Local SEO Content
  • AI Data Analysis & Reporting
  • AI Competitor Analysis
  • AI-Assisted Link Building Research

AEO & GEO - Ranking in AI Search

Search is evolving beyond the traditional list of blue links. Students are introduced to the optimization concepts needed to get found inside AI-driven and conversational search results.

AI Search

Understand how AI-powered search experiences like Google AI Overviews are changing how people discover businesses online.

AEO

Learn Answer Engine Optimization - writing content in a direct Q&A format that AI tools can quote.

GEO

Understand Generative Engine Optimization and how to improve visibility inside ChatGPT, Gemini and Perplexity answers.

SEO Course Curriculum

Module Topics Covered
SEO Fundamentals How search engines work, crawling, indexing, ranking factors and the Google algorithm basics.
Keyword Research Search intent, volume, difficulty, long-tail keywords and local keyword research for Shamli-based businesses.
On-Page SEO Title tags, meta descriptions, headings, URL structure, internal linking and content optimization.
Technical SEO Site speed, Core Web Vitals, sitemaps, robots.txt, canonical tags and structured data.
Off-Page SEO Backlink building, guest posting, directory submissions and outreach.
Local SEO Google Business Profile, NAP consistency, citations and Maps ranking.
AI SEO, AEO & GEO AI search optimization, answer engine optimization and generative engine optimization.
SEO Content Writing Writing SEO-friendly blogs, landing pages and FAQ content.
SEO Audits Conducting full technical, on-page and off-page SEO audits for real websites.
Analytics & Reporting Google Search Console, Google Analytics 4, rank tracking and client reporting.
E-commerce SEO Category pages, product pages, duplicate content issues and marketplace SEO basics.
SEO Tools Semrush, Ahrefs, Screaming Frog and free Google SEO tools.
Freelancing & Career Portfolio development, client acquisition, freelancing and interview preparation.
Practical Projects Keyword research, on-page, technical and local SEO projects on real websites.

Tools & Platforms Covered

SEO & Research

Google Search Console, Google Trends, Semrush, Ahrefs and SEO audit tools.

Technical SEO

Screaming Frog, PageSpeed Insights and Rich Results Test.

Analytics

Google Analytics 4, Google Tag Manager and Looker Studio.

AI Tools

ChatGPT, Gemini, Claude and AI-powered SEO tools.

Local SEO

Google Business Profile, Google Maps and local citation platforms.

Content & CMS

WordPress, Yoast SEO, Rank Math and SEO plugins.

Practical SEO Projects

Practical learning is an important part of the IDMCE SEO Course.

Keyword Research Project

Conduct complete keyword research and build a keyword map for a real business website.

On-Page SEO Project

Optimize titles, meta descriptions, headings and content for a set of live web pages.

Technical SEO Project

Run a full technical SEO audit, fixing sitemap, robots.txt and canonical tag issues.

Local SEO Project

Set up and optimize a Google Business Profile for Maps and "near me" rankings.

Off-Page SEO Project

Build a backlink strategy and conduct outreach for a live website.

SEO Audit Project

Create a complete, client-ready SEO audit report using real tools and data.

Final SEO Project

Students complete a full SEO strategy and audit for a real or simulated business website.

  • Keyword Research
  • Competitor Analysis
  • On-Page SEO
  • Technical SEO Audit
  • Off-Page SEO Plan
  • Local SEO Setup
  • AI SEO (AEO/GEO) Readiness
  • Content Plan
  • Analytics Setup
  • Rank Tracking
  • Final SEO Report

Who Can Join the SEO Course?

Students
Freshers
Job Seekers
Working Professionals
Entrepreneurs
Business Owners
Freelancers
Content Writers
Website Owners

No prior SEO experience is required for beginners.

Career Opportunities

SEO skills can open career opportunities across agencies, businesses, e-commerce companies, startups and freelance projects.

SEO Executive

SEO Analyst

SEO Specialist

Technical SEO Executive

Local SEO Executive

Link Building Executive

Content & SEO Writer

SEO Team Lead

SEO Consultant

Digital Marketing Analyst

SEO Audit Specialist

SEO Freelancer

SEO Training for Business Owners

Business owners can also learn SEO to understand how organic search can support business growth and lead generation without paid ads.

  • Rank higher on Google
  • Get found in local searches
  • Improve Google Business Profile
  • Attract free, organic traffic
  • Fix technical website issues
  • Build quality backlinks
  • Write SEO-friendly content
  • Understand SEO reports
  • Track keyword rankings
  • Use AI to speed up SEO work

Why Choose IDMCE for SEO?

Practical Training

Learn through hands-on SEO audits, real websites and real keyword research.

AI-Integrated Curriculum

Learn how AI can speed up keyword research, content, audits and reporting.

Project-Based Learning

Apply your knowledge through structured SEO projects from start to finish.

Career-Oriented Learning

Develop skills relevant to SEO jobs, freelancing and agency work.

Experienced Trainers

Learn SEO concepts with practical, industry-oriented guidance.

Flexible Training Modes

Classroom, Online, Corporate and Campus Training options are available.

Job & Career Assistance

IDMCE provides career-oriented support to help students prepare for SEO job opportunities.

  • Resume Development
  • Portfolio Development
  • Interview Preparation
  • Career Guidance
  • Job Preparation
  • Freelancing Guidance
  • LinkedIn Profile Optimization

Course Highlights

Keyword Research | On-Page SEO | Technical SEO | Off-Page SEO | Local SEO | AI SEO | AEO | GEO | SEO Audits | Google Search Console | Analytics | Content Writing | Practical Projects | Career Guidance

SEO Course Details

Course Name:
SEO Course
Level:
Beginner to Advanced
Duration:
2–4 Months
Training Mode:
Classroom & Online
Practical Training:
Yes
Projects:
Practical & Live SEO Projects
AI Training:
Included
Certification:
IDMCE Certificate

Frequently Asked Questions

What is an SEO Course?

An SEO Course teaches the strategies, tools and techniques used to improve a website's visibility and ranking on search engines like Google through keyword research, on-page, technical, off-page and local SEO.

Is this course suitable for beginners?

Yes. The course starts with SEO fundamentals and gradually progresses to advanced technical SEO and practical projects.

Is AI included in the SEO Course?

Yes. AI is integrated across keyword research, content optimization, technical audits and AI search (AEO/GEO) readiness.

Will I learn Local SEO and Google Business Profile?

Yes. The curriculum includes a full Local SEO module covering Google Business Profile, citations and Maps ranking.

Will I work on real websites?

Yes. Students complete keyword research, on-page, technical, off-page and local SEO projects on real or simulated live websites.

Can I start freelancing after the course?

The course provides practical skills and a portfolio of real SEO projects that can help learners explore freelancing opportunities.

Can business owners join this course?

Yes. Business owners can learn SEO to rank their own website higher and reduce dependency on paid advertising.

Start Your SEO Career Today

Build practical skills in Keyword Research, On-Page SEO, Technical SEO, Off-Page SEO, Local SEO, SEO Audits and AI-powered SEO.

Learn SEO. Master AI Search. Build Your Career.

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