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Diploma in Paid Campaigns Management

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About Course

About the Course

The Diploma in Paid Campaigns Management is an industry-oriented training program designed to develop practical skills in planning, creating, managing and optimizing paid advertising campaigns.

The course covers Google Search Ads, Google Display Ads, YouTube Advertising, Shopping and Performance Max campaigns, Meta Ads, LinkedIn Advertising, remarketing, landing page optimization, analytics, conversion tracking, budgeting and media planning.

Students will also learn how AI tools and automation can support campaign creation, optimization and performance analysis. The course includes live projects and practical training to provide real-world campaign management experience.

What Will You Learn?

  • Understand the fundamentals of paid advertising
  • Learn how the Google Ads platform works
  • Create Google Search Ads campaigns
  • Create Google Display Ads campaigns
  • Run YouTube video advertising campaigns
  • Understand Shopping and Performance Max campaigns
  • Create Meta Ads for Facebook and Instagram
  • Understand LinkedIn Advertising
  • Create remarketing and retargeting campaigns
  • Optimize landing pages for paid campaigns
  • Use analytics and conversion tracking
  • Plan advertising budgets and media campaigns
  • Use AI tools and automation for advertising
  • Work on live paid advertising projects

Course Content

Module 1: Introduction to Paid Advertising
Introduction to paid advertising and online campaign management.

  • Introduction to Paid Advertising

Module 2: Google Ads Fundamentals
Understand the fundamentals and basic structure of the Google Ads platform.

Module 3: Google Search Ads
Learn how Google Search advertising campaigns are created and managed.

Module 4: Google Display Ads
Learn how Google Display advertising campaigns are created and managed.

Module 5: YouTube Video Advertising
Learn video advertising through the YouTube advertising platform.

Module 6: Shopping & Performance Max Campaigns
Understand Google Shopping and Performance Max advertising campaigns.

Module 7: Meta Ads (Facebook & Instagram Ads)
Learn paid advertising for Facebook and Instagram through Meta Ads.

Module 8: LinkedIn Advertising
Learn how paid advertising campaigns are created and managed on LinkedIn.

Module 9: Remarketing & Retargeting
Understand remarketing and retargeting strategies for paid campaigns.

Module 10: Landing Page Optimization
Learn how landing pages are optimized for paid advertising campaigns.

Module 11: Analytics & Conversion Tracking
Learn how campaign performance and conversions are tracked and analyzed.

Module 12: Budgeting & Media Planning
Learn campaign budgeting and media planning for paid advertising.

Module 13: AI Tools & Automation
Learn how AI tools and automation are used in paid campaign management.

Module 14: Live Projects & Practical Training
Apply paid campaign management skills through live projects and practical training.

12. Tools Covered
Google Ads Editor Google Keyword Planner Google Analytics 4 Google Tag Manager Meta Ads Manager Canva ChatGPT

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